Eco-System of Language Profession

• Take responsibility for annual marketing plan, strategy and team
• Identify and plan differentiated and impactful marketing strategies/materials
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Work closely with the sales department to align sales and marketing strategies
• Manage marketing budget and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies
• Build long term relationships with employees, clients, government officials and stakeholders

Source

• Previous working experience as a Marketing Director for [X] year(s)
• MA degree in Marketing, Communication or similar relevant field
• Outstanding communication, presentation and leadership skills
• In depth knowledge of market research
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Source

• Nataly Kelly
• Matt Hauser
• Jaime Punishill
• https://www.linkedin.com/in/frankssuzanne/Suzanne Franks

• VP of Marking at ChowNow
• What Does a Chief Marketing officer Really Do?
• CNN Profiles Allison Gollust Executive VP and Chief Marketing Officer at CNN